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Milestone comes with new packaging, SKU and campaign.
October 12, 2010
By: TOM BRANNA
Editor
To celebrate the brand’s 140th anniversary, Unilever is giving its iconic Vaseline Petroleum Jelly line a facelift and adding new variant. The new Vaseline packaging features a convenient flip cap, making it easy to use with one hand; the SKU is Vaseline Petroleum Jelly Rich Conditioning Cocoa Butter. To mark the occasion, Unilever has created an online campaign to engage consumers via a newly launched Vaseline Facebook Community and Twitter page. At the sites, loyalists can share their fa...
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